Say something interesting about your business here. Influencer marketing has grown rapidly in the last 5 years. In the US, 74% of consumers rely on social networks to guide purchase decisions.
Customers acquired through word-of mouth have a 37% higher retention rate. Over 80% of brands planned to lunch campaigns with influencers in 2015, and 60% said they planned to increas their influncer marketing budgets.
The most direct and targeted discovery tool available to consumers, who self-select what info they want to find (much like following an influencer).
Weibo is a Chinese microblogging (weibo) website. It is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018. Weibo is a platform based on fostering user relationships in order to share, disseminate and receive information. Users can upload pictures and videos publicly for instant sharing, with other users being able to comment with text, pictures, and videos, or use a multimedia instant messaging service.
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011and became one of the world's largest standalone mobile apps in 2018, with over 1 billion monthly active users. WeChat has been described as China's "app for everything" and a "super app" because of its wide range of functions.
Zhihu is a Chinese question-and-answer website where all kinds of questions are created, answered, edited, and organized by the community of its users. Its website, zhihu.com, was launched on January 26, 2011. The number of registered users reached 17 million as of May 2015 with 250 million monthly page views. Zhihu is highly interactive with the best responses upvoted by others. It features high-profile Chinese entrepreneurs and public intellectuals among its users, increasingly providing Chinese netizens with space for rich discussion.
Xiaohongshu, also known as RED (literally: 'Little Red Book') is a social media and e-commerce platform. By January 2019, Xiaohongshu has over 200 million registered users, with most of the users born after the 1990s (or Generation Z). The app allows users and well-known personnel to post and share product reviews, travel blogs, and lifestyle stories via short videos and photos. Xiaohongshu also operates RED Mall, which sells international products to Chinese users.
Facebook (FB) is a social networking service and social media website originating in the United States. Facebook is the world's leading photo-sharing site, with approximately 350 million photos uploaded daily as of November 2013. As of May 2012, Facebook has about 900 million users.
Twitter is a platform for social networking and microblogging services with a large user base. As of August 2018, Twitter had approximately 326 million active users worldwide and about 157 million active daily users. Twitter focuses on the dissemination of public topics and is a great way to share brand updates and participate in in-depth discussions in the industry.
Instagram is a popular distribution channel similar to Facebook. It is a free social application for online photo and video sharing. As of June 2018, Instagram has reached 1 billion monthly active users, with 500 million active users and 400 million dynamic Stories users every day. More than 60% of users log in every day, making it the second-largest network after Facebook.
YouTube is a video-sharing site from the United States that lets users upload, watch, share, and comment on videos. As of 2015, YouTube has more than 1 billion users, and almost one-third of all the Internet users in the world spend hundreds of millions of hours watching videos on YouTube every day.