Background

 As the leader of the domestic third-party payment platform, Alipay is gradually accelerating the speed of overseas market expansion, to win the battle against the mobile payment overseas with Apple Pay and Union Pay. After the initial completion of the cooperation and development of B-end merchants, the company needs to develop C-end users in North America gradually. 

We Solve

Based on client’s need, during Spring Festival of 2019, Alipay and WeBridge planned the North American Spring Festival communication marketing campaign – Alipay Spring Festival promotion, with online marketing activities as the core, the goal is to expand the number of Alipay users in North America and enhance user stickiness.